Discovery & Research

The first step involves understanding the problem space, the users, and business goals. I conduct user research through interviews, surveys, and competitor analysis to gather insights and create user personas. I collaborate with stakeholders to ensure the design aligns with business needs.

Ideation & Conceptualization

In this phase, I explore potential solutions, focusing on brainstorming, wireframing, and prototyping. I generate multiple concepts, sketching and iterating rapidly to uncover the best design directions. This stage is very collaborative — I work closely with the team to refine ideas and get early feedback.

Design Iteration

Once we have a clear direction, I begin crafting high-fidelity designs. This involves creating detailed UI components, style guides, and design systems to ensure consistency. Throughout this process, I work in short cycles, iterating based on feedback from both users and stakeholders.

Prototyping & Testing

I build interactive prototypes to test designs with users in real scenarios. Usability testing is key to identifying pain points and refining the user experience. I gather feedback, iterate on designs, and run additional tests until the product feels right.

Collaboration & Delivery

Agile processes mean frequent communication and collaboration. I regularly attend sprint meetings, provide design assets, and work hand-in-hand with developers to ensure the designs are implemented as intended. Feedback loops are essential, and I stay flexible to adapt designs based on user feedback and technical constraints.

Launch & Optimization

After launch, I monitor user behavior and gather feedback to identify any opportunities for improvement. I continue refining the product to optimize the experience and ensure it continues to meet both user needs and business objectives.

This process allows me to stay aligned with user needs while being adaptable to changes that arise during development. By working in short, iterative cycles and involving stakeholders and users at every stage, I ensure the final product not only meets expectations but delights users.